Tuesday, 6 January 2015

Project Alterations


Music Video:
Some of the lighting from my second shoot didn't match the lighting of the shots from my first shoot. Therefore I had to do some colour correction on Premiere Pro to ensure that there were no continuity errors. I felt like this was an important change to make for a few reasons; the first being that the audience would notice this colour change as it doesn't look natural to the human eye, therefore taking away from how professional the video is, and the second being that light is an important convention to conform to from my research, so I wouldn't want to break this convention.

Advert:
From my audience feedback I was told that the text shouldn't cover my performer's face. As a result of this feedback I decided to add some sky above my performer, where I could move all of the text above his face. Whilst this is a small change to make, I think it does make the advert look better.

Digipak:
From further audience feedback I was told that my now previous digipak was not creative enough, and seemed unconventional as it didn't include a picture of my performer. For these reasons I decided to recreate my digipak to solve these issues. I added a picture of my performer on the front cover so that audiences could instantly tell who's album it was. To be more creative I decided to split my cover into five panels, with the middle panel including my performer being raised above the others to make him stand out and be the main feature of the cover.

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