Evaluation Question 4

Evaluation Question 3

Evaluation Question 2

Evaluation Question 1

Final Digipak

Final Advert

Final Video

Project Alterations

Music Video:
Some of the lighting from my second shoot didn't match the lighting of the shots from my first shoot. Therefore I had to do some colour correction on Premiere Pro to ensure that there were no continuity errors. I felt like this was an important change to make for a few reasons; the first being that the audience would notice this colour change as it doesn't look natural to the human eye, therefore taking away from how professional the video is, and the second being that light is an important convention to conform to from my research, so I wouldn't want to break this convention.

Advert:
From my audience feedback I was told that the text shouldn't cover my performer's face. As a result of this feedback I decided to add some sky above my performer, where I could move all of the text above his face. Whilst this is a small change to make, I think it does make the advert look better.

Digipak:
From further audience feedback I was told that my now previous digipak was not creative enough, and seemed unconventional as it didn't include a picture of my performer. For these reasons I decided to recreate my digipak to solve these issues. I added a picture of my performer on the front cover so that audiences could instantly tell who's album it was. To be more creative I decided to split my cover into five panels, with the middle panel including my performer being raised above the others to make him stand out and be the main feature of the cover.

Technical Difficulties

When filming our music video, we did have some problems that we noticed in our initial screening: https://www.youtube.com/watch?v=gUZsmrzGCn4
For example in one of our close ups of the guitar, you can see the reflection of the camera and tripod. This is something that we didn't expect to be an issue when planning to shoot. As a result of this we didn't try to prevent it when filming. This error was as a result of our main conventional theme of lighting. Because we had such a big emphasis on lighting, there was not a lot we could of done, other than change location, as the shots we wanted were with the sun behind the camera, creating the shadow. Another issue was that because the background was so close to the performer, it was hard to keep him in focus, and the background out of focus, which resulted in very few shots with the performer in focus. This is why in our final screening: https://www.youtube.com/watch?v=JirbA4cQPKY we refilmed some shots, to make sure they shots looked perfect.

Photographs From Filming

Photographs From Filming  

Audience Feedback

In this lesson we focused mainly on our current construction of our digipak for our album, and its magazine advert. Everyone in the class was given a pink and green sticky label and had to write positive and negative feedback on them. There were a lot of positive feedback comments about how both our magazine advert and digipak were very consistent with our music video, and all looked as though they would go together to each represent the same thing. However, a lot of people felt like the lack of performer in our magazine advert and digipak meant that they wouldn't clearly understand what similiar 'thing' each one is trying to represent.

Initial Screening

This video was put together as our original music video for Ben Howard's song "Keep Your Head Up". We thought that our video for the initial screening captured the essence of an indie folk music video and had the potential to be taken well. The people who we presented it to, thought that the shot composition was very well thought out.  That our use of lighting techniques helped make the shots look visually appealing and represented the indie folk genre well. However there were a few flaws that were picked up on through our audience feedback. For example a lot of people said that some shots were in sync with the music whilst others were not. One consistent criticism was that there should be more shots of the performer in focus, rather than the guitar being in focus. Lastly, most people felt that our narrative had no real resolution and therefore made it unclear.

With all of this feedback taken on board we made a plan for our next filming session about how we were going to fix some of these issues (to do with actual content) and what shots were needed, to help improve our music video.

Raw Footage