Saturday, 11 October 2014

Audience Research

From creating this survey and analysing its results I have learnt a few things, one being that most people watch music videos to understand how the artist wants you to perceive the song or to experience it in a different way. I now understand that people watch music videos mainly for the narrative and not for the performance, however people also like to see a blend of the two.  The majority of people also like to see how the artist is represented through the music video as the song will usually relate to aspects of their lives. Ben Howard was the most popular indie folk artists. This could be because of his recent popularity meaning more people know about him more than any other artist as it is quite a niche genre. The link between peoples favourite music videos was that they were visually appealing and enticed  them to watch the whole thing. This means that for my music video i'll have to think about how I combine both narrative and performance to create an exciting video that people want to watch.

Hello, my name is Andrew and I am seventeen years old. My favourite genre of music is Indie Folk. Some of my favourite artists are Ben Howard, Mumford and Sons and Foster the People. I like their music videos as they tie in their performance into their narrative creating a very interesting combination. I mainly watch music videos on YouTube because of how easy it is to access. I think the way that the artists are represented within their music videos are important, but not as much as how the song is presented in a visual way.

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