Pitch For Ideas

Health and Safety Evidence

This table below shows of any potential hazards that could occur when filming, and how we can help to prevent them

Magazine Advert Planning

Like the magazine adverts for some of the artist I looked at in my research, our advert will be based primarily on the album covers that we created before. Like the album covers, we have chosen to focus on the scenery and establishing shots of the countryside in the adverts, keeping the theme the same across the advert, digipak, and music video.

In the design above , the title of the advert will feature the same font as the album, this time however it will be white font on a black background. With the extended page as a result of the advert, the album image will be added to, with it fading to an image of the night sky. This will be the background for the advert title. As well as the artist name and album name, the advert will include a brief mention of some of the songs included in the album, a quote from an individual or a magazine about the album, and the text 'Out Now' in bold at the bottom of the advert.

The design on the left features an extended image of the country lane. In this image, the sky (cloudy, overcast) is shown. This section of sky will be the background for the title. The title will be black text in contrast to the white sky.
The advert will include a list of several songs from the album, as well as a quote from an individual or magazine. The text 'Out Now' will be in bold on the left of the advert.

Digipak Plan

The following are some sketches for the album digipak designs. Both designs feature scenery that will relate to the music videos for our song. Based on the previous digipaks that we analysed from our research, we came to the conclusion that the digipak should meet these criteria:

• A scenic background, focused on hills or another prominent countryside landmark OR A simple cartoon, with a predominantly white (or other solid colour) background, and colourful sketches in the centre.
• The artist name and album name should be written clearly at either the top or the bottom (or both) of the album cover.
• The writing should be all caps, with a simple, sans-serif font that is easy to read AND easy to recognise.
• The writing should be either black (with a white background) or white (with a black background).
• The cover may feature the artist (if it's not a cartoon). If it does, then they should be the key focus of the image.
• The song list on the back of the digipak should be in a plain, simple font, similar to that of the title.
• The background of the back of the digipak should follow the theme of the front cover, if not a continuation of the same image.
• The back cover should feature an image of the artist (Or the label logo).
• The disk should feature the artist and album name in a font similar to the cover.
• The disk should be black, white, or feature the image/cartoon that is seen on the cover.
• Song lyrics should be printed on a booklet included in the digipak that features a similar image to the cover.
• Song lyrics should be in a clear, black or white font, contrasting the colour of the booklet.

This design features the performer on a country road. There are trees and bushes on either side. As a result, the main colour will be green, with the grey of the road running through the centre of the cover. The performer will be wearing a grey hoodie and jeans, similar to the costume of the music video.
The title (Artist and Album Name) will be either at the top of the cover or at the bottom in a white text.
The back cover will feature the same road leading off in the opposite direction.

The above designs feature an establishing shot of hills in the countryside. Based off of the image below, the cover will be mainly green, with the sky above being white (from overcast clouds). The album will include either the performer with an instrument (guitar) or another object of significance that matches the theme of the album. Again, the performer will be wearing clothes similar to that of the music video.
The title of the digipak will be positioned at the top of the cover in black font (contrasting the white background).
The back cover of the digipak will feature an extension of the image, off to the left. The song list will be created with the same font as the title and an image of the artist will also be included in a square above the song list.

Structure of our Music Video

This is a timeline showing the structure of our music video. It shows how we  are going to integrate the narrative into the performance and the balance between them.

Editing Software Plan

For our music video we will be using Adobe Premiere Pro, After Effects and Photoshop to create it to the highest possible standard. For the majority of editing we will be using Premiere Pro, which will allow us cut our shots together and add video effects such as slow motion. We will use After Effects to make lighting and colour tweaks to our footage, which we know has a heavy focus upon, from our research. Finally we will be using Photoshop to help us create our magazine advert and construct our digipak.

Analysis of Song Lyrics

From the lyric analysis we now understand the theme of the song and its meaning of change. This gives us a better idea of how to pace the editing and the mood of the overall video required.

This will help influence almost all aspects of the production process, from the storyboard/narrative to the editing and cuts of the music video.

Storyboards/Shot lists

Shot List

• Cluster of extreme long shots showing location/setting
• Close up of guitar (performer playing)
• Close up of string (camera pans along string)
• Mid shot, low angle of performer on wall (playing guitar)
• Close up of grass (field out of focus in background), lens flare
• Long shot of performer on wall
• Mid shot of performer (following string)
• Long shot of performer (walking along road)
• Long shots & close ups of setting
• Close up of string
• Close up of guitar (performer playing)
• Long shot of performer
• Mid shot of performer (following string)
• Long shot of performer (following string)
• Long shot of performer (playing guitar)
• Long shot of performer (following string)
• Close up of performer (Playing guitar)
• Long shot of performer (following string)
• Extreme long shot, pans around 360 degrees (top of hill)

Close ups

Close up shots will be used in our video to focus on the performer when singing and their acoustic guitar. Close ups won't really be used anywhere else, except for any objects of significance such as the string in our narrative.

Mid shots

In our music video we will need to use mid shots to show our performer singing and playing their guitar. They will also be used to show the narrative side to our story.

Long shots

The shots in our music video will be used to show our performer moving around the narrative world and how they interact with it, whilst incorporating  a lot of scenery into view at the same time.

Filming/ Editing Schedule

Filming (Weather Dependent)
Sat 6th Dec '14 - Performance Shots, Narrative Shots                                      (Requires performer)
Sat 13th Dec '14 - Establishing/Scenic Shots
Sun 14th Dec '14 - Extra shots (Missed on previous days)                                (May require performer)

Editing
Wed 10th Dec '14 - Cut & Order performance and narrative sequences.
Mon 15th Dec '14 - Add extra shots and effects.


Equipment
Camera (Lumix DMC-G5)
Tripod
Light (Torch or Camera lights)

Contact with band/ artist

John Cabot Academy

Woodside Road

Kingswood

Bristol

BS15 8ND

Dear Sir/Madam,

I am currently a student at John Cabot Academy in Bristol, UK, studying Media Studies at A2. As part of my course, I am required to create a music video (as well as a digipak and an advert for) in the indie folk genre. As such, I am writing to request permission for the use of Ben Howard's 'Keep Your Head Up'. The video will be used for educational purposes only and will not generate any profit, however will be uploaded to the John Cabot Academy YouTube page, but again, it will not be monetized.

Thank you for taking the time to consider this letter. If you have any further requirements, please do not hesitate to contact me.

Yours faithfully,

Marcus Woolley

Props List

Props List

Raw Footage of Locations

The above video features a number of our chosen locations, demonstrating the potential of the locations as well as some ideas for camera movements.

Photographs of Locations

Above is our location ideas for where we are going to film our music video ( Click for more detail) Each marker has several photographs and a description beneath.

 Our shots mainly consist of open spaces showing the scenic fields, helping to give a natural feel to our shots, which from our research, we know has a heavy focus. As all of our locations are in the same area, it means that we should be able to get multiple shots filmed in the short time window we will have.

Artist Styling/ Costume Planning

 

The costume for the narrative and the performance shots will be very casual, based on what we found in our research.

The hoodie, in plain grey without any logos, and the plain blue, straight legged jeans suggests something that you wouldn't spend any time considering and can just be quickly put on. This reflects the mood of the music video and the performer's lack of motivation and depression (at least in the first parts of the song). The boots, especially when covered in mud and dirt, match the location of the music video, and the lack of cleanliness also reinforces the idea of a lack of motivation.

Moodboard

Initial Planning Ideas

This mind map shows our initial thoughts and ideas for what features we want to include in our music video which we have found from our research.